AI Heatmap Analysis Tool
See your design through your users' eyes. Upload an image to generate a predictive heatmap that reveals areas of high visual attention, based on neuromarketing principles.
Upload an image to begin analysis
Understanding the Science
How Does This Work?
This tool simulates visual saliency — a model of where attention is most likely to land in the first seconds of viewing. It scores each region based on cues that reliably pull the eye:
- Edge Density: Sharp luminance changes create strong visual anchors.
- Color Contrast: Warm or highly saturated colors stand out against their surroundings.
- Brightness Contrast: Bright elements against darker backgrounds attract gaze.
- Center Bias: Viewers tend to scan toward the center first unless a stronger cue exists.
The resulting heatmap is a prediction of where a typical user's gaze would be concentrated in the first few seconds of viewing. Red areas indicate the highest probability of attention.