Campaign UTM Link Builder
Generate and shorten trackable UTM links for your marketing campaigns. Fill in the fields to create a URL ready for Google Analytics.
Trackable Campaigns
Know exactly where your website traffic comes from. Tag your links to measure the performance of every ad, post, and email.
Data-Driven Decisions
Use the insights from your UTM data in Google Analytics to optimize your marketing spend and focus on what works.
Simple & Fast
No more manual errors. Our tool builds the URL for you in real-time, ensuring your links are formatted correctly every time.
Understanding UTM Parameters
Campaign Source
The referrer of your traffic. This is where the user came from. Examples: google, facebook, newsletter.
Campaign Medium
The marketing medium or channel. This tells you how the user got to you. Examples: cpc, email, social.
Campaign Name
The specific campaign you are running. This helps you identify your efforts. Examples: summer_sale, product_launch.
Campaign Term
Used for paid search to identify the keywords you're targeting. Example: running_shoes.
Campaign Content
Used for A/B testing and content-targeted ads to differentiate between links that point to the same URL. Example: blue_button.
Best Practices
Be consistent! Use lowercase, separate words with underscores, and create a naming convention your whole team can follow for clean, reliable data.
Marketing & Tracking Insights
Help Us Improve
Do you have an idea for a new feature or found something that could work better? We'd love to hear your feedback to make our tools even better for you.
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