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Best Practices for High-Converting CTAs

How to Create a Button That Gets Clicks

A great CTA button does more than just link to a page—it persuades users to take a desired action. Here are some tips to improve your button's effectiveness and boost your conversion rates.

  • Use Action-Oriented Text: Start with a verb. Instead of "Our Services," use "View Our Services" or "Get Started Today." Be clear about what happens when they click.
  • Choose Contrasting Colors: Your button should stand out from the background and surrounding elements. Use a color that draws the eye but still fits your brand's palette.
  • Add Subtle Animations: A simple hover effect, like the ones in this generator, provides visual feedback and makes the button feel more interactive and responsive.