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WhatsApp Business Links: A Practical Enquiry Workflow
In this guide
If your customers already use WhatsApp, a clearly labelled chat link gives them another way to contact you. Keep email or a contact page available for people who prefer it, and state when you normally respond.
When a WhatsApp link is useful
Use a chat link for a short enquiry about a service, appointment or product. A form can be more suitable when you need structured information. Choose based on the enquiry and your ability to reply.
The click-to-chat link
You do not need the WhatsApp Business API to start. A simple wa.me click-to-chat link opens a chat with your number and even pre-fills a message, so a customer taps once and starts talking. Build one free with the WhatsApp link builder.
Once the chat starts, use a separate working record for the lead’s status, next action and next date. The guide to tracking WhatsApp leads without a CRM explains a manual system and when labels, a spreadsheet, a local tracker or a full CRM fits.
Where to put it
Put the link beside a relevant service description or contact details. Test the number and prefilled message before publishing. Opening a chat does not send the message, record a sale or guarantee a response.
Make a free WhatsApp link
Pre-filled, no API, works on any phone. Open the WhatsApp link builder →
Frequently asked questions
What is a click-to-chat link?
It is a wa.me link that opens a WhatsApp chat with your number, optionally with a message already typed in, so customers can reach you in one tap.
Do I need the WhatsApp Business API?
No. A click-to-chat link works with any WhatsApp number and needs no API, developer account or approval.
Is it free?
Yes. The BeginThings WhatsApp link builder is free, needs no signup, and runs in your browser.