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Sample Brand Clarity Audit · Fictional illustrative excerpt
See the format of a ₹999 Brand Clarity Audit.
This fictional example for an indie-SaaS founder shows seven illustrative findings and suggested changes. The example business, prices and timelines are illustrative; this is not a delivered client audit or evidence of results. Your paid Brand Clarity Audit includes 10 prioritized fixes for one primary landing page, with specific changes and replacement wording where relevant, delivered in a private PDF in 2–3 working days after complete intake.
1High impact · Ship today
Hero copy describes the product, not the visitor's outcome
What's wrong: The hero reads: "Launch your SaaS faster with Acme Launchpad, built for modern founders." Generic. Could be any of 200 launch tools. The visitor still doesn't know what they walk away with.
Why it costs: A visitor should be able to identify the offer and intended audience from the hero. Ask someone unfamiliar with the page to explain both, then revise any unclear wording.
The fix: Replace with the deliverable + the timeline.
Launch your SaaS faster with Acme Launchpad, built for modern founders.
Ship your SaaS landing page in 48 hours, copy, design, hosting, payment links. ₹4,999.
2High impact · Ship today
Primary CTA is generic ("Get Started")
What's wrong: "Get Started" tells the visitor nothing about what happens next. Soft verb. No deliverable. Easy to skip.
The fix: Name the deliverable in the button.
Get Started → Ship My Page in 48 hrs
How to test: Compare the current CTA with a version that names the next step. Measure clicks and completed enquiries before deciding which wording to keep.
3High impact · Ship today
No visible price, visitor has to email for a quote
What's wrong: The pricing section says "Custom quote, book a call." Indian SMB and indie-founder buyers don't book calls before knowing the band. They bounce.
The fix: Put a starting price on the page. Even a "from ₹X" anchor is enough.
Custom quote, book a call → From ₹4,999 · 48 hours · No call required
4Medium impact · This week
Trust block is a logo wall of unfamiliar companies
What's wrong: 12 startup logos, none of which the target visitor recognizes. Logo walls only build trust when buyers know the brands.
The fix: Replace with one named buyer + one specific outcome.
"Acme Launchpad shipped our landing in 36 hrs, first paid signup the next morning."
Priya R, founder of [example brand], Bangalore
5Medium impact · This week
Form has 8 fields including "Company size" and "Estimated budget"
What's wrong: Each required field adds work before an enquiry can be sent. Keep the fields needed to respond, make optional questions clear, and check where people abandon the form.
The fix: Reduce to 5 fields: Name, URL, what you need built, budget (optional), contact (email OR WhatsApp).
6Medium impact · This week
Mobile CTA below the fold
What's wrong: On iPhone 13, the primary "Get Started" button only appears after the visitor scrolls 1.5 screens. Check the page at common phone sizes so visitors can find the action after reading the offer.
The fix: Add a sticky bottom-bar CTA on mobile only.
@media (max-width: 768px) { .mobile-cta { position: fixed; bottom: 0; ... } }
7Low impact · Worth it eventually
No clear delivery or refund-policy line
What's wrong: The buyer cannot tell when delivery begins, what the policy covers, or where to find the written terms.
The fix: Add a concise line below the CTA that links to the delivery and refund policy. Only make commitments you can honour.
Want this for YOUR page?
Brand Clarity Audit · ₹999 · 10 prioritized fixes
A private written PDF for your primary landing page, with 10 prioritized fixes and replacement wording where relevant. Delivery takes 2–3 working days after complete intake: payment capture, your page URL and one sentence describing your ideal customer. Sales are final except for remedies required by law or our Refund Policy, including verified non-delivery, a duplicate charge, or a material mismatch with the stated scope.
