A UTM link is a normal web address with extra tags added to the end. Those tags tell your analytics where the visitor came from, so you can measure which campaigns work.

Which UTM tags do I need?

Source, medium, and campaign are the three that matter most. Term and content are optional and useful for keywords or for testing two versions.

Is this UTM builder free?

Yes. It is completely free, needs no signup, and runs in your browser.

Does it work with Google Analytics?

Yes. UTM tags are the standard that Google Analytics and most other analytics tools read, so your tagged links show up in your campaign reports.

Is any data uploaded?

No. The tool just assembles the link in your browser. Nothing you type is uploaded anywhere.

UTM Link Builder: Free Campaign URL Tracker

Website URL*

Campaign Source*

Campaign Medium*

Campaign Name

Generated UTM Link

Shortened Link (via a short link)

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Quick answer

A UTM link is a URL with tracking parameters (source, medium, campaign) so analytics can attribute your traffic. This free builder adds them correctly in your browser.

Last updated: July 2026 · Free · Runs entirely in your browser

How to build a UTM link

Paste your destination URL, then fill in the campaign tags: source, medium, and campaign name, plus term and content if you want. Copy the finished link and use it wherever you are promoting. The tags travel with the click, so your analytics can tell you where each visitor came from.

What the UTM tags mean

utm_source is where the traffic comes from, such as a newsletter or a social platform. utm_medium is the type, such as email, social, or cpc. utm_campaign is the specific campaign name. utm_term and utm_content are optional and help you separate keywords or two versions of the same ad.

Why bother

Without tags, analytics lumps a lot of traffic under direct or referral and you cannot tell what worked. With UTM links, tools like Google Analytics show exactly which email, post, or ad brought visitors, so you can double down on what pays off.

Where to use it

Links in email and newsletters.
Social posts and your link-in-bio.
Paid ads, and printed QR codes for offline campaigns.

Browse all free tools.

Free and private

The builder is free, needs no signup, and runs in your browser. It just assembles the link, so nothing is uploaded.

Frequently asked questions

What is a UTM link?: A UTM link is a normal web address with extra tags added to the end. Those tags tell your analytics where the visitor came from, so you can measure which campaigns work.
Which UTM tags do I need?: Source, medium, and campaign are the three that matter most. Term and content are optional and useful for keywords or for testing two versions.
Is this UTM builder free?: Yes. It is completely free, needs no signup, and runs in your browser.
Does it work with Google Analytics?: Yes. UTM tags are the standard that Google Analytics and most other analytics tools read, so your tagged links show up in your campaign reports.
Is any data uploaded?: No. The tool just assembles the link in your browser. Nothing you type is uploaded anywhere.

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