UTM Link Builder
Generate trackable UTM links for your marketing campaigns. Fill in the required fields to create a trackable URL in real-time.
Generate trackable UTM links for your marketing campaigns. Fill in the required fields to create a trackable URL in real-time.
Paste your destination URL, then fill in the campaign tags: source, medium, and campaign name, plus term and content if you want. Copy the finished link and use it wherever you are promoting. The tags travel with the click, so your analytics can tell you where each visitor came from.
utm_source is where the traffic comes from, such as a newsletter or a social platform. utm_medium is the type, such as email, social, or cpc. utm_campaign is the specific campaign name. utm_term and utm_content are optional and help you separate keywords or two versions of the same ad.
Without tags, analytics lumps a lot of traffic under direct or referral and you cannot tell what worked. With UTM links, tools like Google Analytics show exactly which email, post, or ad brought visitors, so you can double down on what pays off.
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The builder is free, needs no signup, and runs in your browser. It just assembles the link, so nothing is uploaded.